REJ recently partnered with ad agency GKV to produce a :30 second spot for the Maryland Lottery promoting a new program called My Lottery Rewards in which players can redeem eligible scratch-offs for prizes.
To participate, players visit mdlottery.com/rewards and register to become a member. They then enter their qualifying, non-winning tickets and accumulate points. Players can visit the Points for Prizes™ online store to view an extensive list of prizes ranging from music downloads, cameras and watches to computers and flat-screen TVs.
REJ served as Executive Producer for the spot, managing the entire production from start to finish. The two-day outside shoot was a challenge for the creative guys, production team and client, as it rained almost continually. Producer Trey Fales says, “You always want to have a beautiful day on a shoot, but what do you do when a tropical storm flies through the area? You adapt. You bring in lots and lots of tents, tarps and dry wardrobe. You ‘pull the rabbit out of the hat’ and do the best you can to get the job done. All in all, you would never really know it was raining in the spot. We just used a little bit of creativity with our edit and some amazing color correction at Company3.”
Check out the finished spot here!