U.S. Mint Characters Guide

The U.S. Mint called on REJ to develop illustrated and three-dimensional characters and biographies to expand the Mint’s customer base and attract new collectors. The target audience for this campaign is young collectors (ages 7-12) and those who make purchasing decisions for them – parents, grandparents, and relatives. REJ was responsible for creating, developing, designing, and bringing to-life 7 dynamic characters.