Boy Band

Winner of a 2023 Gold Addy in the “Social Media Campaign” category and a 2023 Silver Addy in the “TV Spot” category, Show Me “Boy Band” looks like a cheesy music video from your typical boy band of the 90’s and 2000’s.

Agency:

GKV

Client(s):

Maryland Lottery & Gaming Control Agency

Type of Project:

Commercial

  • Tools Used:
  • Adobe CS
  • After Effects
  • Arri Alexa
  • Davinci Resolve
  • Premiere

Winner of a 2023 Gold Addy in the “Social Media Campaign” category and a 2023 Silver Addy in the “TV Spot” category, Show Me “Boy Band” looks like a cheesy music video from your typical boy band of the 90’s and 2000’s. Singing a rewritten version of the Backstreet Boys hit song “Show Me the Meaning of Being Lonely,” the 5 members of the band sing, dance – and show off their “Show Me” Scratch-Offs from the Maryland Lottery.