Heed the Caw

Heed the Caw is a commercial produced for the Maryland Lottery; shot on location in Baltimore, and shows a Lottery player suddenly experiencing a dramatic transformation to his surroundings as he begins to interact with the ticket.

Agency:

GKV

Client(s):

Maryland Lottery

Type of Project:

Commercial

  • Tools Used:
  • 3D Studio Max
  • Adobe CS
  • After Effects
  • Arri Alexa
  • AutoDesk Flame
  • CGI
  • Cinema 4D
  • Davinci Resolve
  • Houdini
  • Maya
  • Nuke Studio
  • Premiere
  • VFX

Heed the Caw is a commercial produced for the Maryland Lottery; shot on location in Baltimore, and shows a Lottery player suddenly experiencing a dramatic transformation to his surroundings as he begins to interact with the ticket. The sky changes, and a murmuration featuring over 500,000 ravens sways right and left, seeming to momentarily form the Baltimore Ravens logo in the sky over Baltimore before ultimately flying into the game card, highlighting the hologram printed on the ticket. The scratch player is thrown back by the power of nature and has a moment with a live raven as he enjoys the product.