CIAA Sponsorship Video
The Central Intercollegiate Athletic Association (CIAA) tournament is more than just basketball. It’s a weeklong celebration of black history, culture and excellence. It’s clear that Baltimore is a perfect home for the CIAA.
The Challenge
Shoot, produce and edit a marketing video featuring highlights of the week-long CIAA Tournament for Visit Baltimore, with the goal of keeping the tournament in Baltimore, thanking sponsors from this year and attracting sponsors for next year.
The Solution:
Through music and soundbites, REJ produced a fast-paced, energized, captivating 3 minute video showcasing the fun and excitement of the tournament and the beauty and charm of Baltimore. The video shows how the city rolled out the red carpet in the weeks leading up to the CIAA and at the event itself. From start to finish, REJ conceptualized, produced, shot, edited, and mastered the final video in 24 days.